Business
Six businesses. One chain.
Each part of our chain is a business line of its own, and each one feeds the next. Here is what we do at every stage, and the facts behind it.
Feed
Feed, from Sampoorna Feeds
Our parent company runs automated feed mills in seven states, producing hygienic, nutritionally balanced feed for poultry and livestock. Diets are formulated by expert nutritionists and tuned by continuous field performance monitoring.
- Mills in Punjab, Haryana, Bihar, U.P., West Bengal, Assam and Maharashtra
- Mash, crumble and pellet forms
- Feed for poultry and cattle
- Our own flocks eat our own feed


Breeding & hatchery
Breeding and hatchery
We raise the Ross breed only, from parent flocks on our own breeder farm in Punjab. Our hatchery uses European Petersime incubators for exact control of temperature, air and humidity, and vaccinates in-ovo, inside the egg, before chicks hatch.
- Ross breed only
- Petersime incubators
- In-ovo vaccination
- Technical support for farmers


Farming
Environmentally controlled farms
Chicks are reared in EC houses that automate climate and ventilation, which minimises disease risk and keeps production efficient all year. Every bird is raised antibiotic-free and checked daily by expert veterinarians.
- Automated climate and ventilation
- Antibiotic-free rearing
- Daily veterinary monitoring
- Year-round production


Processing & cold chain
Processing and cold chain
Our plant runs fully automated Marel equipment from the Netherlands: two-stage scalding, automatic vent cut and vent open, and automatic evisceration, followed by a deboning hall, leg processing and wing and breast cutting. GEA Grasso V reciprocating compressors run chilling, freezing and cold storage, and an on-site rendering plant converts all by-products into protein-rich meal and tallow.
- 4,000 birds per hour, engineered for 10,000
- 1,600 MT monthly capacity
- GEA Grasso refrigeration and cold stores
- Zero-waste rendering


Exports
Export-ready cuts
An unbroken chain of custody lets us offer a controlled, biosecure product that competes directly with European manufacturing standards. We are EIC export approved and produce over 10 standardized commercial cuts.
- EIC (Export Inspection Council) approved
- BRCGS, FSSC 22000 v6, HACCP, ISO 22000:2018, GMP
- 100% Jamiat Halal
- 147 test parameters, NABL lab

- Photo to come Whole chickenWith or without skin
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Boneless breastChicken breast fillet
- Photo to come Boneless thighChicken thigh
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Whole legs & drumsticksBone-in
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WingsChicken wings
Plus more: over 10 standardized commercial cuts in total.
Retail via Mcava
Retail, through Mcava Meats
Mcava Meats is our own fresh chicken brand: Today's Chicken, delivered the same day, straight from our integrated chain. It is coming soon to Gurgaon.
- Today's Chicken
- Same-day delivery
- Coming soon to Gurgaon

Buying chicken at scale?
Talk to us about export cuts, distribution and supply partnerships.